便利店经营中的营销策略分析

Analysis on the Marketing Strategy in the Management of Convenience Store

便利店是一种既传统又新型的零售业态,其及时、便利、有效的特点在市场中具有较强的竞争力。我国零售业市场广阔,发展空间巨大,便利店的经营模式为我国中小零售商的发展提供了一种新的趋势和思路。便利店作为市场主体的一类,市场营销策略在其经营中有着关键的作用。从分析便利店经营中常见的若干市场营销策略入手,进一步说明市场营销策略是便利店快速发展中不可缺少的有效手段。

The convenience store is a traditional and new-style kind of retailing group. It has strong power in competition due to its characteristic of timely, convenient and effective service. Nowadays, the retailing is growing fast with its wide market and unpre- dictable development in China. The C-store has shown a new trend to our country＇s tradesmen by its new management mode. As a part of the market, the marketing strategy makes a key function in its management. This essay will analyse some of our familiar marketing strategies. To show the marketing strategy is an indispensably part in the developing of the C-store.