联想-命题评价模型——态度改变的新解释

Associative-Propositional Evaluation Model: New Explanation of Attitude Change

态度是社会心理学研究的重要领域,内隐和外显态度之间的区别和联系是近年来态度研究的重要主题。Gawronski和Bodenhausen提出的APE(Associative-propositional Evaluation)模型认为,内隐和外显态度有各自不同的潜在心理过程:内隐态度基于联想加工,外显态度则基于命题加工。APE模型指出,正是由于联想和命题加工的相互作用导致了内隐和外显态度改变的几种具体模式。文章介绍了模型的理论基础和主要内容,并对此模型进行评价和讨论。

Studies of attitude are an important part in social psychology. A central theme in recent researches on attitude is the distinction between implicit attitude and explicit attitude. APE model proposed by Gawronski and Bodenhansen pointed out that implicit attitude and explicit attitude had their own underlying mental processes. Implicit attitude is based on associative processes and explicit attitude is based on propositional processes. From the perspective of the APE model, the mutual interplay of the two processes leads to several specific patterns of changes in implicit and explicit attitude. The article introduced theory and main content of the APE model, and then gave comments on the model.