摘要
目前国内较为先进的家电经营模式主要由连锁经营及渠道代理两种。实施多渠道营销策略,建立物流核心竞争力,与大型连锁卖场实施差异化竞争,在竞争中得以生存发展,不失为经济欠发达地区家电业有效的经营模式。
The main operations models in the home appliance sales market are retailing chains and distributions agency. For the small local company in the developing areas, the multi-channel sales which combine the retails and distribution based on the logistics competitive advantage, is the effective way to survive in the hard competition.
出处
《中国市场》
北大核心
2007年第32期88-89,共2页
China Market
关键词
家电业物流
多渠道营销模式
案例实证分析
home appliance logisitics
multi-channel marketing
logistics case study
