摘要
香港旅游购物市场运行机制完善,为中国内地开拓购物旅游市场提供了示范。通过分析内地游客在香港购物旅游案例,认为游客购物行为心理活动规律表现为:兴奋—疑惑—后悔—认可—满足。这种行为心理特征产生的原因与内地商品市场不完善、旅游业运行机制不健全,以及内地经济水平、游客的消费心理密切相关。内地购物旅游市场的培育需要从运行机制、利益分配、旅游商品生产与独家代理、旅游购物市场质量保证措施的可操作性等多方面借鉴香港旅游业发展的经验。
Shopping tourist market in Hong Kong is perfect concerning operating mechanism so that it has of- fered and demonstrated a good shopping example for mainland tourist market. This paper, through analyzing the case of inland visitors＇ shopping travel in Hong Kong, thinks that the psychological activity law of the shopping behavior is shown as： Pleasant surprise-Doubt-Regret-Approval-Satisfaction. It is owing to imperfect inland commodity market, inefficient tourist industry operating mechanism, and closely related to inland economic level, visitors＇ consuming psychology as well. To cultivate the tourist market, we should use Hong Kong tourist industry experience of development for reference in many such aspects as operating mechanism, management style, production and exclusive agent of travel commodity, travel, effective measures of shopping market quality guarantee, etc.
出处
《地域研究与开发》
CSSCI
北大核心
2007年第5期93-95,115,共4页
Areal Research and Development
基金
安徽省教育厅自然科学研究项目(2006KJ005C)
关键词
内地游客
购物旅游
行为
心理
香港
inland visitors
shopping travels
behavior
psyche
Hong Kong
