基于BP神经网络的分销商绩效指标评价及应用

The Research about the Performance Evaluation and Application of the Middleman Based on BP Neural Network

针对当前评价分销商绩效的方法所存在的不足,提出一种基于BP神经网络的分销商绩效评价方法.首先建立分销商绩效评价指标体系,然后根据指标体系,设计BP神经网络模型,并给出了可行的评价程序.在计算方法上,用神经网络工具箱进行计算.通过学习样本的训练和测试,使模型的误差达到预定的范围内.最后,利用该模型对江苏某动力机械厂的分销商绩效指标进行了评价,同时探讨了BP神经网络在分销商绩效指标评价中的特点和适用性.

Because of the shortage of the current method of evaluating the performance of the middleman, the paper presents a new method of evaluating the performance of the middleman, which is based on BP neural network. Firstly, it sets up an index system . to evaluate the performance of the middleman, and then designs the BP neural network model according the index system,and presents the workable evaluating procedure. On the method of computation,the Neura Network Toolbox（NNT） based on Matlab is used to make network design and compute. Through the training and test of lots of study samples, the error of the model is limited to a preliminary range. Finally, the model has been used in Jiangsu power machinery Ltd. And also some features and suitability of the model in evaluation of the performance of the middleman are discussed.