家庭旅游的产品设计与市场开发

Product Design and Market Development of Family-Traveling

家庭旅游的产生是社会经济发展的必然结果,是与传统团体旅游及散客旅游不同的旅游形式,具有自身的市场特点,然而目前家庭旅游存在一些问题,需要从以下几方面进行产品设计与市场开发,即提供针对性产品组合、制定合理价格、进行市场类型划分、做好客源市场定位、树立一个成功品牌以形成示范效应等。

Family traveling is the result of social and economical development, and it is a new rising form of traveling different from the traditional association traveling and the individual tourist traveling. Family traveling has its own market characteristic. However the present family traveling has some problems which need to develop the product design and the market from following several aspects： providing specific products group, making a reasonable price, dividing the market types, positioning the guests market, setting up a successful brand and making a modeling effect, etc.