青岛海上休闲产业发展的SWOT分析

The SWOT Analysis of Developing Marine Leisure Industry in Qingdao

运用SWOT分析法,分析了青岛市发展海上休闲产业的优势、劣势、机遇和面临的威胁。认为青岛市海上休闲产业的发展应强化人才队伍建设,开发设计独具特色的海上休闲项目,实施品牌化运作,加强城市间合作,从而不断提高海上休闲产业和休闲消费的质量。

This thesis analyses the strength, weakness, opportunity and threat faced by developing marine leisure industry by using the SWOT analytic method. In order to promote the development of marine leisure industry, we need to improve the talents qualities. We should design more marine leisure projects of unique styles and implement the brandized operations. We should also strengthen the cooperations between cities. Thus, the qualities of the marine leisure industry and leisure consuming industry can be improved gradually.