品德是市场营销成败的关键

Moral Character:the key to Successful or Unsuccessful Marketing

市场营销是企业生存发展的关键。在激烈的市场竞争中,企业无不投入大量的人力、物力展开市场营销,期望以此获得市场份额与利润。在日益白热化的市场营销竞争中,广告、促销、渠道等营销手段只是表象,真正能够赢得消费者青睐的主要因素,乃是企业在市场营销中所体现出的品德。以诚信、友爱、责任构建的高尚品德,是企业在市场营销竞争中取胜的重要法宝。

The key to living and development of an enterprise lies in marketing. In the fierce market competition, the enterprise has to put a lot of effort in order to gain more market share and profit. Advertisement, sales promotion and channels of distribution are not the keys to a successful marketing. The excellent moral character, which consists of good faith, fraternity and responsibility, is the way that an enterprise is successful.