高科技品牌企业的研发组织模式及选择原则

R&D Organizational Model and Its Selection Rules for the High-Tech Brand Enterprises

研发组织模式对于高科技品牌企业的发展至关重要。不仅要从管理控制维度,更要从供应链伙伴参与及合作的维度进行分析。选择研发组织模式时不仅要考虑公司战略、企业规模、研发类型、产品特点、资源需求、产品组合的宽度和关联度、管理能力等因素,而且应当遵循战略导向、培育和提升核心竞争力、贴近客户、并行活动等原则。

The appropriate R＆D organizational model is very important to the development of the high-tech brand enterprises. Not only the dimension of management controlling but also the dimensions of customer and collaboration with others should be considered when high-tech brand enterprises analyze their R＆D organizational model. The factors that influence the choice of the R＆D organizational model of the high-tech brand enterprises include the corporate strategy, the enterprise scale, the type of R＆D, the characteristics of the product, the demand of the resource and the width and interrelatedness of the product portfolio. While choosing the R＆D organizational model, high-tech brand enterprises should follow four principles： strategy orienting, core competence promoting, customer close drawing, and activity concurrent organizing.