我国中小企业营销渠道策略研究

The Strategy Research on Marketing Channels of Chinese Small and Medium-Sized Enterprises

本文首先分析我国中小企业的重要作用及企业营销渠道现状,在此基础上,提出我国中小企业营销渠道策略,包括:营销渠道自建、营销渠道联盟、营销渠道借用和渠道网络建立。

This paper first analyzes about the importance of Chinese small and medium-sized enterprises, as well as the conditions of the enterprising＇ marketing channels. Based on which the author put forward to the strategy of marketing channels, including self-built, association and borrowing of marketing channels and marketing net＇s building.