摘要
在信息快速发展的时代,分析信息渠道对旅游者行为的影响,对旅游市场研究意义重大。通过对湖南溆浦县旅游者进行问卷调查,运用统计方法分析了基于信息渠道的旅游者行为,结果表明:旅游者做出旅游决策行为有赖于通过信息渠道收集信息;口碑效应尤其是亲友的口碑效应对旅游者行为影响巨大;信息的真实程度影响旅游者对旅游地的评价行为和复游行为。
In the age of fast development of information, the analysis of tourists＇behaviors based on information channel has great effect on tourism market. Taking Xupu County as an illustration, this paper, statistical method to analyze the questionnaire in Xupu County information channel as follows： Tourists＇ decision - making through using , finds out the result of tourists＇ behaviors based on lies on collecting information from information channel. Public praise, especially from relatives and friends, has a great effect on tourists＇behaviors. The degree of information truth affects tourists＇evaluation and touring again.
出处
《湖南商学院学报》
2007年第4期46-49,共4页
Journal of Hunan Business College
关键词
旅游市场
旅游者行为
信息渠道
敏浦县
tourism market
tourists＇behaviors
information channel
Xupu County
