摘要
随着商品经济的迅速发展,英语广告作为一种信息传递的手段,越来越受到人们的重视。英语广告语言是一种商业性语言,有其独特的词汇、句法和修辞特色。本文从这三方面对商业广告中英语的语言特色进行了具体的阐述。
With the fast development of economy, business advertisement, as a means of transmitting information, has become more and more attractive. Advertising language is a kind of business language, which has its unique features in vocabulary, syntax and rhetoric. This thesis expounds the three features of advertising language.
出处
《湖南商学院学报》
2007年第4期106-107,122,共3页
Journal of Hunan Business College
关键词
广告
词汇
句法
修辞
advertisement
vocabulary
syntax,
rhetoric
