长三角旅游网络化发展路径探析

An Exploration of Tourism Network Development Path in the Delta Region

本文通过对长三角旅游城市、旅游市场、旅游产业、旅游企业网络化的发展阶段、约束条件、关联因素和组织形式的分析,有针对性地提出了整合资源、扩容市场、集聚产业和关联企业的网络化发展导向和路径选择。

The authors did an analysis of tourist cities, tourist market, tourist enterprises, and the status quo of tourist enterprise networks. It also analyzed the restraints, related factors and organizational structure styles that influence the development of the networks. With the conclusion of the analysis the authors put forward a network development guidance which orientates at the integration of resources, capacity expansion of markets, industry clusters and enterprise links. They also suggest a method for selecting the appropriate path.