非物质文化遗产转型为旅游产品的路径研究——以大型天然溶洞实景舞台剧《夷水丽川》为例

A Research on the Path of Transforming Intangible Cultural Heritage into Tourism Product:A Case Study of the Real Life of staged Limestone Cave Scenery Yi Shui Li Chuan

近年来非物质文化遗产的保护与旅游开发问题倍受各方关注。以《印象.刘三姐》为代表的大型实景舞台剧成为非物质文化遗产转型为旅游产品的重要载体形式,带来了巨大的市场效应。基于恩施腾龙洞《夷水丽川》实景舞台剧的实践表明,大型实景舞台剧确实为非物质文化遗产转型为旅游产品提供了重要的载体形式,也是非物质文化遗产转型为旅游产品的成功路径。同时,这种转型必须遵从非物质文化遗产的原真性,必须与天然物质景观交融呼应,才有可持续发展的活力。

In recent years, much attentions have been given to protecting tourism development of intangible cultural heritage. Large real-life scenery stage plays, exemplified by Impression LIU San-jie, becomes an important materialization form of transforming intangible cultural heritage into tourism product. This form of transformation shows a tremendous effect on tourism market. The practice of Yi Shui Li Chuan in Tenglong Cave in Hubei Province suggests that large reallife scenery stage plays offers indeed an important form and successful path of transforming intangible cultural heritages into tourism products. Certainly this form of transformation must enforce the authenticity of intangible cultural heritage and blend with the natural landscape to achieve sustainable development.