新疆特色旅游商品市场分析及发展对策研究

Xinjiang Characteristic Commodity Market Analyses and Development Study

文章针对新疆特色旅游商品供给与旅游者需求之间的矛盾,分析旅游商品发展的瓶颈、探讨旅游商品开发模式,进一步提出深度挖掘新疆特色旅游商品文化内涵,多层次开发旅游商品,建立合理有序的销售渠道,走可持续发展道路等对策.

This study is focusing on the contradiction between the Xinjiang characteristic tour commodity needs and the supplies, analysing the bottleneck of the commodity tour develops, discussing the commodity tour development pattern. Based on above all, the synthetical study is listed the tour commodity culture connotation which is excavated further, the multiple echelons should be developed the commodities, lifting the tour commodity additional values, building the system which has rational marketing channels, going on the path of sustainable development etc...