摘要
网络营销是企业整体营销战略的一个组成部分,它不是孤立存在的,应该和传统营销方式相结合,互相促进,互相利用,在宣传媒体、市场调研、分销渠道等多方面进行整合,以达到最佳的营销效果。
Abstract:Network marketing is a component part of marketing strategy in a enterprise, it does not exist in isolation and should match with traditional marketing, the two are to complement each other, to achieve the best result they must integrate in propaganda, market investigation, distribution channel, etc.
作者
赵惠青
ZHAO Hui-qing (Secondary Professional Publishing School of Henan Province, Zhengzhou 450000, China )
出处
《平原大学学报》
2007年第4期7-8,共2页
Journal of Pingyuan University
关键词
传统营销
网络营销
营销策略
traditional marketing
networking marketing
marketing srategy