辽阳历史文化资源旅游开发研究

A Study of Tourism Exploitation of Historical-Cultural Resources in Liaoyang City

辽阳是辽宁省级历史文化名城之一,拥有数目众多、类型多样的历史文化资源,对辽阳旅游业的发展有重要的意义。通过详细分析辽阳历史文化资源状况、旅游开发的优势条件、开发现状及存在的主要问题,提出大力开发特色的文化旅游产品,实施品牌经营、合理设计旅游线路、准确定位客源市场、加大宣传力度等开发历史文化资源旅游的具体对策。

Liaoyang city is one of the cities of historical-cultural fame in Liaoning province and has many kinds of historical-cultural resources.These resources are of importance to tourism industry of Liaoyang city.In this thesis,the author analyzed the condition of historical-cultural resources,the advantageous conditions and present conditions of tourism exploitation and main problems in exploitation in details.At last,the author put forward the exploitation strategies of historical-cultural resources such as the exploitation of special cultural tourism products,the practice of brandname marketing,reasonable design of tour lines,the accurate location of tourists market and enhancing publicity,etc.