从博弈论的视角看自主品牌

How to Establish Self-developed Brand Name——from the perspective of "Non-cooperative Games"

品牌是一商品区别于他商品的标识,自主品牌是企业核心竞争力的体现,本文从博弈论的视角来分析我国应如何打造自主品牌这一具有深刻现实意义的论题,得出的结论是优秀企业家是创立自主品牌的关键。

Brand name is a mark that distinguishes certain product among commodities, while self-developed brand name represents the core competitivenessof an enterprise. According to John Nash＇s theory-the ＂Non-cooperative Games＂, this essay tries toexplore a way as how to establish self-developed brand name which is of vital value in reality of China. The conclusion shows that excellent enterpriser is the key manduring the developing process.