摘要
电子商务的形式不断创新,由被认为是最具典型意义的B2B商务模式(Ordanini,2005)和实时的网络拍卖机制(Sashi and O′Leary,2002),到派生出的移动电子商务等。电子商务的日益扩张和深入发展,也在不断地更新着人们的消费观念和消费习惯,商业诚信问题更加凸显,与之相联系的风险防范问题成为进一步发展的关键。
The form of e-commerce innovates unceasingly.It derives migration e-commerce etal from typical B2B （Ordanini,2005） and Real-time network auction mechanism （Sashi and O＇ Leary,2002） .The expansion and the development of e-commerce is renewing people＇s expense idea and the expense custom unceasingly The commercial good faith is more prominent.As well the risk prevention becomes the key of further develops.
出处
《经济管理》
CSSCI
北大核心
2007年第18期55-59,共5页
Business and Management Journal ( BMJ )
关键词
电子商务
商业诚信
风险防范
E-commerce
commercial good faith
risk prevention
