对特许经营模式在移动通信企业具体运用的探讨

On Operation of Franchise Mode in Mobile Communication Industry

引入特许经营模式能有效提升企业的渠道综合竞争优势。根据实际移动通信市场发展要求,通过合理规划、招投标选择加盟者、加强管理与控制等方式建立的特许专营店销售体系可以成为移动通信企业高效拓展新增市场的营销渠道。

Franchise is chain-store sale mode, which will enhance the comprehensive competitiveness of an enterprise. According to the developing demand of mobile communication industry in practice, we can build the sales system of Franchise in a new way to expand market share efficiently for mobile communication dealers, providing that we make a reasonable programming, choose collaborators carefully by inviting public bidding and strengthening the management and control on franchised stores.