试论形象导向规划模式对地方旅游业的指导——以常州市为例

On the Guidance of the Image-oriented Model Theory to the Local Tourism——Taking Changzhou as an Example

形象导向规划模式是一种重要的旅游规划与发展理论,对我国很多地方的旅游实践有较强的指导意义。根据常州市旅游业发展现状,拥有的资源特色以及所处的竞争环境,选择形象导向模式理论指导今后一定阶段旅游业的发展是科学而符合实际的。因而,该市今后应该强力塑造旅游整体形象,并围绕旅游资源整合及旅游形象的宣传来提升其知名度,通过整体形象的树立与传播来谋求旅游业的持久发展。

Image- oriented programming model is an important tourism planning and development guidance mode. It has a great guiding significance to tourism practice of many areas in China. According to the present condition and foundations of the tour industry, Changzhou city should choose this model to develop its tourism. Changzhou City from now on should put forth effort to improve its visibility by shaping the overall image of the tourism, integrating tourism resources and publicizing tourism image. Through the establishment of the overall image and the media, Changzhou city will seek a sustainable development of tourism.