承德市发展国际旅游业的战略分析

承德市是我国著名的旅游城市,而发展国际旅游业是承德市振兴城市经济的重要手段。作为著名的旅游城市,承德有自己的优势,但是承德市的国际旅游业的发展还有许多不足之处,同时在全球经济一体化的进程中,承德的国际旅游业面临着诸多的国际竞争因素。如何抓住发展机遇,大力发展国际旅游业这一重要问题摆在了承德市政府的面前。为此,受承德市政府的委托,我们针对承德市国际旅游业的现状进行了战略分析,并依据我们的分析结果提出了几点建议,希望能够为承德市发展国际旅游业提供一些思路。

Chengde is one of the most famous travel cities in China. The city considers that development of international travel industry is the most important approach to sustain the city＇s long - term development. As a famous ancient city, Chengde has its own advantages in developing international travel industry, but it has certain disadvantages as well. Nowadays, Chengde is facing plenty of international challenges in terms of globalization. Then a question is rising that is how Chengde could catch up development opportunities to further develop its international travel industry. Therefore, the local government authorized us to conduct the research to analyze the current situations of Chengde~ interna- tional travel industry. According to our analysis, we also made some suggestions and recommendations to the government for their future decision - makings.