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女装号型的调研分析及网购服装的相应对策

INVESTIGATION AND ANALYSIS OF FEMALE CLOTHING SIZE AND COUNTERMEASURE TO PURCHASE CLOTHES ONLINE
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摘要 随着生活节奏的加快,越来越多的人选择网购服装。但服装的合体性一直是人们所担心的问题。本文从无锡地区品牌女装的市场调研着手,提出了合理调整和修订我国现行服装号型标准的建议及解决网购服装合体性的相应对策。 Along with the accelerated life rhythm, more and more people choose to purchase clothes online. But the fitness of clothing is a problem that people always worry about. This paper starts with the market investigation of brand female clothing in wuxi area, put forward some rational advice for adjusting and revising our country's present clothing size standard, and proposes the corresponding countermeasure for solving the problem of fitness when purchasing clothes online.
作者 何黎 张海泉
出处 《化纤与纺织技术》 2007年第3期48-51,共4页 Chemical Fiber & Textile Technology
关键词 服装号型 体形 品牌 网购 clothing size body shape brand purchase online
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