摘要
介绍了信息市场的定义及其现状,论述了信息市场的5种营销策略:产品策略、服务战略、价格决策、竞争策略和促销策略。
This paper introduces the definition and present situation of the information market, and expounds five marketing strategies of the information market such as the product strategy, service strategy, price strategy, competition strategy and promotion strategy.
出处
《科技情报开发与经济》
2007年第25期141-142,共2页
Sci-Tech Information Development & Economy
关键词
信息市场
营销策略
市场开拓
information market
marketing strategy
market exploitation
