摘要
介绍了渠道冲突的内涵,分析了渠道冲突的原因,提出了解决渠道冲突的对策。
This paper introduces the concepts of the channel conflict, analyzes the reasons of the channel conflict, and puts forward some countermeasures for solving the channel conflict.
出处
《科技情报开发与经济》
2007年第25期223-224,共2页
Sci-Tech Information Development & Economy
关键词
营销渠道
渠道冲突
目标顾客
产品差异化
marketing channel
channel conflict
object customer
difference of products
