细微之处“发现”价值——大金龙中国客车战略的博“异”论

Focusing on Details Results in Finding Value

关于客车的“中国制造”,外界一直存在着关于“同质化”和“同置化”的争论。客观地说,“同置化”在中国客车行业已属普遍,近乎相似的选材、配置,叫外行看来确实容易产生“同质化”的错觉,可事实上,“同质化”和“同置化”能否划上等号？

This article illustrates Kinglong＇ S three ＂differences＂ ：difference in design concept, difference in R＆D and difference in product quality; based on which it is concluded that same configuration is equivalent to the same degree of quality. It is the ＂difference＂ findings that makes Kinglong win in the market game.