摘要
诚信缺失已成为阻碍我国企业品牌建设的重要问题。为此,本文从诚信与品牌发展的同步性以及中西方诚信文化对品牌发展的影响这两个角度,论证了诚信是品牌发展的基石,在此基础上提出了加快我国品牌建设的诚信对策。
Lack of honesty has become a major obstacle in our brand developments. This paper demonstrates that honesty is the cornerstone of the brand developments from the following two perspectives: one is the synchronous development of the brand and honesty, the other is China' s and Western cultural impacts on the brand developments. On this basis, the paper proposes honesty measures to speed up our brand developments.
出处
《首都经济贸易大学学报》
2007年第5期37-40,共4页
Journal of Capital University of Economics and Business
基金
北京市教委人文社科面上项目<建立健全我国社会信用体系的路径与对策研究>(SM200510038017)。
关键词
诚信
品牌
诚信机制
honesty
brand
honesty mechanism