医疗广告存在的问题及出路

A Study on the Problems and Approaches of Medical Advertisement

伴随着广告途径增多和广告效应的增加,也带来了大量的非法广告,其中的医疗广告成为其中的重要组成部分,医疗广告的存与禁的问题也成为人们争论的热点。通过对于我国医疗广告存在的问题和产生的影响等方面的分析,指出医疗广告有其存在的必然性,同时,提出规范医疗广告市场的相应措施。

With the steady increase of advertising, the illegal advertisements appeared in almost any media and whether medical advertisement should be forbidden or not is argued drastically. By providing the situation of medical advertising, the problems of medical advertisement and influence factors,it points out the necessities of medical advertisement and the approaches to medical advertisement now.