摘要
区域品牌建设对发展区域经济、提升区域竞争力有着极为重要的作用。针对目前我国区域品牌建设还存在的一些问题,应从区域品牌建设主体的确定、提高产品质量以及制定区域品牌整体规划等方面进行区域品牌的提升和扩展。
Regional brand building plays a crucial role in developing regional economy and raising regional core competition, but there are still some problems in the regional brand building of our country. This article put forward some countermeasures in the mode of main body of regional brand building, raising product quality, making general plan etc.
出处
《张家口职业技术学院学报》
2007年第3期6-7,10,共3页
Journal of Zhangjiakou Vocational and Technical College
关键词
区域
品牌
区域品牌
区域经济
Regional brand
Regional economy
Countermeasure
