摘要
针对目前大部分地区(特别是农村地区)营销管理信息化程度相对滞后的现状,从信息系统规划到各业务模块的功能需求划分,从营销业务管理的关联角度,说明系统对于各项业务功能之间的结构层次关系,提出了营销管理信息系统设计建设应该遵循的原则,为供电企业、特别是营销信息化程度仍然比较薄弱的农村供电机构提供了比较有用的营销信息化建设通道。
For the actuality of the lagged level of sales management informationization in many districts(specially in rural area), we plot out from information system planning to the requirement of function of each operation module, to show the relationship of structure layer of each operation function by the sales operation management. And we bring forward the principle which should be obey in the construction of sales management information systems, build a sales management informationization passage for rural area where has lower level of informationization.
出处
《灯与照明》
2007年第3期43-45,共3页
Light & Lighting
关键词
营销系统
功能模块
信息技术
规划应用
sale system
function module
information system
plan application