关于“全面产品”的认识

On All-round Product

在实施客户关系管理战略,企业应转变观念向客户提供全面产品,通过市场细分实现品牌和差异化,但最终要以客户的期望,客户的要求,作为质量效果衡量的标准。

In putting customer relationship management strategy into practice, enterprises should change their concept to provide customers with all - round product. That the brand is set up and difference - rization is realized by subdividing the markets. However the standard of quality is measured by customer＇ s expectation and customer＇ s requirement.