浅谈GMS的市场定位和促销策略

On Market Positioning ＆ Marketing Mix of GMS

GMS是在细分目标市场、确定顾客目标的基础上开展商品经营的。超级市场的营销管理者必须瞄准市场目标,才能对GMS进行准确的市场定位。为了实现销售和扩大销售,还要选择适当的时间和地点,运用适当的营销组合策略进行促销。

Managers of some business and supermarkets should understand the market target of GMS. Only on the basis of target market to determine customers, can position GMS in marketing. In order to achieve sales and expand sales, managers should choose the suitable time, marketing place and use suitable marketing mix for promotion.