摘要
分析了跨文化广告传播的具体策略,并通过分析可口可乐在中国的广告传播的实例,证明了跨文化广告传播策略的发展方向——更彻底的本土化。
The article analyzes the specific tactics for the spreading of cross-culture ads and proves the development direction of cross-culture ads disseminating strategy through analyzing . Then it illustrates with analyzing the example of Coca-Cola＇s ads spreading in China and proves that the development direction of cross-culture ads disseminating strategy should be more thoroughly localized.
出处
《河南工业大学学报（社会科学版）》
2007年第3期46-48,67,共4页
Journal of Henan University of Technology:Social Science Edition
关键词
跨文化广告
传播
策略
cross-culture ads
disseminating
strategy
