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职业足球俱乐部会员与非会员球迷主场比赛消费忠诚度比较 被引量：5

The Study Compared the Loyalty of Member Fans to Nonmember Fans of Professional Football Club when Viewing Games at Their Home Stadium
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摘要 通过对北京国安足球俱乐部256名会员球迷和246名非会员球迷进行消费行为性忠诚度和消费性意向忠诚度两个维度的现场问卷调查,以比较两类球迷的主场比赛消费忠诚度。研究结果显示,在消费主场比赛时会员球迷的行为性忠诚度和意向性忠诚度均显著高于非会员球迷,因此推论会员球迷的主场比赛消费忠诚度高于非会员球迷。认为造成两类球迷主场比赛消费忠诚度差异的主要影响因素源自球迷的经济和情感方面。 The aim of this study is to compare the difference in consume behavioral loyalty and consume intentional loyalty between 256 member fans and 246 non-member fans from Beijing Guoan Football Club. The results showed that the behavioral and intentional loyalties of member fans were significantly higher than that of the non-member fans when fans went to the home stadium to view the home team matches. So we deduced that the member fans home team loyalty was higher than the non-member＇s and it was believed that the two main reasons for the differences were economic and emotional factors.
作者 徐波 岳贤峰 马冰 徐旭
机构地区 广西民族大学体育与健康科学学院 河南师范大学体育学院 北京体育大学成人教育学院 广西百色市工业管理委员会招商服务局
出处 《天津体育学院学报》 CAS CSSCI 北大核心 2007年第5期413-416,429,共5页 Journal of Tianjin University of Sport
关键词 会员球迷 非会员球迷 主场比赛 消费 忠诚度 职业足球俱乐部 member fans non-member fans home team match consume loyalty professional football club
分类号 G80-05 [文化科学—运动人体科学]
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参考文献9

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二级参考文献19

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共引文献59

同被引文献54

引证文献5

二级引证文献15

天津体育学院学报
2007年 第5期

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