试论广告的娱乐化成因与类型

Discussion on the causes and types about entertainment-oriented of advertisement

作为一种经济行为和市场营销的手段以及信息传播工具的广告业,身兼数重角色,它不可能置身事外,广告娱乐化的形成是一种必然趋势。

Advertising as an economic behaviour, a mean of marketing and a method to disseminate information plays a multiple role that it can not keep out of it. Entertainment-oriented of advertisement is the inexorable trend.