“黄金周”假日旅游消费心理研究

目前,"黄金周"假日旅游成为了我国新的经济亮点。本文从"黄金周"假日旅游所呈现的特点入手,对作为消费主体旅游者的心理需求进行了分析。并针对目前假日旅游所出现的问题,提出了改进方法。

Since tourism has become a new economic pillar, it is significant to analyze the psychology of tourists and satisfy their demands. Based on the characteristics of holiday tourism, the paper analyses the tourist＇ consumer- psychology and pots forward some strategies to suit the needs of holiday tourism development.