中国卷烟行业竞争态势分析

我国卷烟企业长期存在生产规模小、分布范围散、销售区域性强等的特点,卷烟行业始终处于一种"优不胜、劣不汰"的低水平均衡。本文从博弈的角度解释了这种现象的产生原因,并分析了我国卷烟行业的市场竞争类型,提出建立寡头垄断市场是重组卷烟企业的目标。

Cigarette enterprises in China have had some characteristics just like the small scale of production, scattered, strong regional sales for a long time. This paper try to explain the reason from the perspective of Game explanation. It also analysises the type of market competition of the Cigarette Industry, and proposes the establishment of an Oligopoly Market is the objective of reorganization of the Tobacco Enterprises.