湖北医药企业市场锁定成因分析

Analysis of the cause of medicinal enterprises' market lock-in in Hubei

以锁定理论为基础,指出了湖北成功医药企业的市场锁定现象,分析了市场锁定现象产生的原因,并在此基础上提出了提高湖北医药企业市场竞争能力的途径。

Based on the theory of lock -in, this paper points out the successful market lock- in phenomenon of Hubei medicinal enterprises, analyzes the reasons of this phenomenon, and then puts forwards the paths of how to improve the competition power of Hubei medicinal enterprises.