论组织传播和人际传播的中介作用——兼介维果茨基的社会文化历史理论

On the Intermediary Function of Organizational Communication and Interpersonal Communication

中央文件精神的传播效果,关键不在于宣传声势的大小,而在于能否真正被广大人民群众内化为自己的认识,并转化为自己的行动。运用苏俄心理学家维果茨基的社会文化历史理论中的活动说、中介说、内化说来阐释组织传播和人际传播在连接大众传播与内向传播的中介作用,旨在说明在大众传播越来越发达的情况下,千万不可忽视人类最基本、最核心的传播方式:组织传播和人际传播。各级政府和基层党组织的领导者(即组织传播的控制者)和共产党员(贯彻党的方针政策的骨干力量)应着力联系本地实际去宣传、贯彻党的方针政策,而因之所建构的组织传播和人际传播氛围(或曰现实环境),对于民众自觉认同并实践党的方针政策有着不可估量的意义。

The positive effect of the documents issued by the century government does not lie in its propaganda scale, but in people＇s acceptance. Based on the action theory, the internalization theory and the Intermediation theory proposed by Vygotsky, the present paper analyzes the intermediary function of organizational communication and interpersonal communication in connecting mass communication and intrapersonal communication. While mass communication enjoys a rapid development, organizational communication and interpersonal communication, the basic and core communication forms of human beings, should not be neglected. Cadres of the government at all levels and of the gross-roots party organizations and all the party members should take the local situation into consideration and publicize and carry out policies issued by the central government.