泛组织传播:对“孔孟”为中心的儒家传播思想考察

Sub-organization Communication: A Probe into the "Confucius-mencius" Centered Confucianist Communication Thinkings

从传播学的角度来看,为在"礼崩乐坏"时代重建理想的"礼治"社会,儒家传播思想从"性善论"的逻辑前提出发,把传者和受众、传播内容、传播媒介、传播技巧、传播效果等基本的传播命题都纳入到"家国"秩序中来思考,并对此做出了种种规定,呈现出"泛组织传播"的特征。

In the historical age which witnesses both the decline of propriety and music, the Confucian School wants to rebuild the ideal ＂rule by rite＂ Society. Based on ＂the theory of original goodness of human nature＂ logic premise, the Confucian School thinks and makes a variety of regulation for communicator and Audience, communication content, communication media, communication technique, communication effect and so on. It displays the characteristic ＂Sub-organization communication＂.