我国高校体育产业化发展的现状分析和对策研究

A Situation Analysis and Solutions of Collegiate Physical Education Industrialization Development

作为体育产业重要组成部分的高校体育产业正面临着巨大的商机,蕴藏着巨大潜力。本文运用文献资料法,对我国高校体育产业化的现状进行分析,结合实际对我国高校体育产业化的发展提出相应的对策:更新观念、提高认识,积极创建体育俱乐部,充分利用自身的资源优势,开展多项经营,加速对体育经营管理人才的培养,严格遵循市场经济规律等。

As an essential component of physical education industry, collegiate physical education is faced with immense opportunities and potentials. The article firstly analyzes the current industrialization of collegiate physical education based on the research of existing documents and materials. It then focuses on proposing a series of corresponding solutions to the development of the collegiate physical education industry. The solutions are as follows： updating the concepts and ideas, running clubs in an active way, starting multiple businesses by making best use of the resource advantages, accelerating the training of talents in physical education business administration, and conforming strictly to the law of market economy.