从营销视角看中国农业产业集群的发展

A Study of the Development of Industrial Clusters in Chinese Agriculture from Marketing Point of View

农业产业的集群化对区域农业经济发展具有重要意义。从现代市场营销的角度来看,优势产业、区域产业品牌、消费需求、产业集群竞争力和营销活动是农业产业集群管理的重要内容。发展农业产业集群,应树立"营销观念",根据资源禀赋优势进行准确定位,选择正确发展途径,充分发挥区域品牌效应,注重市场需求的引导和驱动力。

The agricultural industry cluster, which is a new pattern for the rich - farming - resource region to realize fast development, is the trend of mega - cultural development. It is important to region development. From marketing point of view, advantage industry, regional industrial brand, competition advantages and marketing are important factors of agricultural industry clusters management. In order to develop agricuhural industry clusters, we should use marketing theory, find the advantage product, choose fight way, and strengthen the brand function. Also, the needs of the customers should be attended.