对地方性本科院校市场营销专业建设的一些思考

Thinking on the Construction of Marketing and Sales Department in Local Four-year Programme Colleges and Universities

地方性本科院校大多不是研究性大学,也不同于技校,其人才培养规格应有所区别。同时,市场营销专业与一般的本科专业相比,对学生的实践能力有更高的要求。本文主要从人才培养规格、师资、教学、学生管理等方面对地方性本科院校如何建设市场营销专业提出了一些建议。

Most local four -year programme colleges and universities do not focus on research and are also different from technical schools. Therefore, the standards of educating their students should be different. Meanwhile, compared with common majors for undergraduates, marketing and sales requires a higher level of the students＇ practical ability. This author puts forward some recommendations with regard to the construction of marketing and sales in local four - year programme colleges and universities in the aspects of the standards of educating the students, teaching resources, teaching methods, students administration, etc.