旅游目的地灾害事件的影响机理研究

Research on Affecting Mechanism of Disaster Event to Tourism Destination

认清旅游灾害事件的影响机理是进行旅游灾害管理的基础。在灾害背景下,旅游目的地受灾害事件影响表现为旅游客流的减少,进而导致旅游经济链条的断裂。游客减少的根本原因是由于目的地灾害事件信息影响了潜在旅游者对目的地的形象感知,从而决定了潜在旅游者到目的地旅行的行为意向强度,进而影响到目的地的旅游流强度。

It is the foundation of the tourism disaster management to see clearly the affecting mechanism of tourism disaster event. On the background of disaster, the influence of disaster event to tourism destination is tourist decrease and result in break of the chain of tourism economy. The main reason that results in the decrease in tourists is the disaster information that affects the image sensation of potential tourist to tourism destination. The image sensation decides the behavioral intention intensity of potential tourists to the destination. Then the intensity of tourist flow to the tourism destination is affected.