农民传媒资源分配不公问题研究

Analysis of Unfair Distribution of Mass Media Resource for Farmers

农民阶层与其它阶层在媒体资源分配上是一种"零和博弈"的关系,其它阶层对媒介资源占有的"挤出效应"使农民阶层在传播领域中仍是弱势群体。本文分析了造成媒介资源在各阶层间分配不公的原因,认为传媒市场改革后,媒体追求经济利益、媒体从业人员的精英结盟和政府的政策偏向是产生传媒歧视的外因,而农民自身经济实力和文化素质低下是重要的内因。在内外因共同的作用下,导致了媒体提供的公共服务却不是普遍服务。最后,结合我国的实际情况,提出了改善传媒分配不公的相应对策。

The relation between peasants＇ stratum and other stratums is a ＂zero-sum-game＂ in distribution of media resource. The ＂Crowding-out Effects＂ of other stratums in media resource makes the peasants stratum become a disadvantaged groups in transmission field. We analyze the causes of the unfair distribution in diffe rent stratums. The results show that after the reform of media market, media business pursuing profit, working staff in media business aligned, the deflection of government policy are the external causes, and the weakness of peasants in economic condition and education is the important inner causes. At last, based on the fact of our country, this article gives some advice to improve the media discrimination.