网络营销免费价格策略探讨

The Analysis of Free-sale Pricing Strategy in Network Marketing

网络营销具有和传统市场营销不同的特征,因此网络营销策略与传统营销策略也有所不同,在定价策略的选择上,免费价格策略是互联网经济中常用的营销策略。本文在介绍免费产品特征的基础上,着重分析了免费价格策略的目的和形式,并对施行免费价格策略需要注意的问题作了一些探讨。

The characteristics of network marketing are different from that of traditional marketing, which consequently leads to the differentiation of their marketing strategies. From the perspective of pricing strategy selection, free-sale pricing strategy is regularly used as one sort of marketing strategy in internet economy. This thesis introduces the characteristics of free products and further to analyze the aims and forms of free-sale pricing strategy, discuss some problems and issues encountered during the implementation of free-sale pricing strategy.