浅谈城市形象识别

Study on the Identity of City Image

本文从CIS(CITY IMAGE SYSTEM城市形象系统)专业理论角度出发,结合定位、传播等理论体系,分析了目前国内城市(旅游)形象定位识别的实际案例,并期望从中寻求目前国内城市(旅游)形象识别的普遍规律和存在的误区,从而切实有效的理解和挖掘出城市精神,探索地域特色的城市个性品牌形象的建设之道,进一步推动城市软文化产业链建设。

This thesis is based on the theory of CIS （city image system）, position, and brand communication. It analyzes current cities tourism images identification of internal cities, and tries to find the common rules and mistakes from cases study. Furthermore, this thesis tries to search for the spirit and inimitable brand image of the city, to strengthen city construction on soft power.