连锁超市“下乡”的可行性分析

近年来,连锁超市在城市发展迅速,由此使竞争变得越来越激烈。连锁超市这一先进的商业运作模式在农村尚未形成规模,而广阔的农村消费市场及其蕴藏的巨大潜力让连锁超市进入农村市场成为可能。在竞争日趋激烈的情况下,连锁超市把目光投向农村市场能促使其健康有序的发展。

In recent years, chain supermarkets are expanding by leaps and bounds in the city, ,so competition becomes more and more fierce. Chain supermarket - - this advanced commercial operates have not formed scale in rural area, but the large rural market and its enormous potentiality cause chain supermarket to be feasible in rural market. On the condition of fierce competing day by day, chain supermarkets turning to rural market can make supermarkets have an orderly and healthy development.