3Aaker D,Kell K L.Consumer evaluation of band extersion[J].Journal of Marketing,1990,54(1):27-41.
4Dacin P A,Smith D C.The effects of brand portfolio characteristics on consumer evaluation of brand extensions[J].Journal of Mareting Research,1994,31 (2):229-242.
5Wilson L O,Noeton J A.Optimal entry timing for a product line extension[J].Marketing Science,1989,8(1):1-17.
6Alba J W,Wesley H J.Ignoring irrelevant information:situational determinants of consumer learning[J].Journal of Consumer Research,1991,18(3):325-345.
7Aaker David and Kevin L.Keller.Consumer Evaluations of Brand Extensions.Journal of Marketing,54 (January),27-41.
8Keller KL,Aaker D.The effects of sequential introduction of brand extensions[J].Journal of Marketing Research,1992,29(1):35-50.
9Tauber E M.Brand franchise extensions:new product benefit from existing brand name[J].Business Horizions,1988,24(2):36-41.