北美结构板产业发展及市场问题的研究

Research on the Development and Market of the Wood Structural Panel Industry in North American Origin

北美结构板产业由于技术革新的推动，长期保持着增长势头。本文对其发展特征、增长原因、主要细分市场、市场策略以及影响结构板需求等问题进行了分析。

The reason for the development of the wood structural panel in North American origin is that the industry has been adoped the innovations to extend the product mix,improve yield and productivity and make substitutes from a less expensive resource. In recent years, OSB contributes to the industry growth mostly. Higher value added and similar properties have enable OSB to compete with softwood plywood. Low degree of product differentiation and large scale producers are two characteristics of the structural panel industry, and price and quality are typical competitive tools. The housing market (including: residential construction, the residential portion of the repair and remodeling, and DIY home use)and retailer′s perceptions of structural panel attributes make impact on the demand for the panel.